Nike Air Max Pulse


In collaboration with Nike, Superla Play crafted an immersive in-store experience to coincide with the highly anticipated launch of the Nike Pulse campaign. The initiative aimed to elevate the retail journey by merging technology, creativity, and the iconic Nike brand.


Superla Play introduced an interactive DJ set experience, inviting customers to step into their own musical realm. By guiding an air bubble through the dynamic Pulse brand, visitors could curate and compose their unique tracks, adding a personalized touch to the Nike Pulse launch.


The innovative experience unfolded across two flagship stores, strategically chosen in the vibrant cities of London and Paris. These locations served as the perfect canvas for customers to engage with the brand on a deeper level.


  1. Brand Immersion: Customers immersed themselves in the Nike Pulse ethos, forging a stronger bond with the brand through hands-on engagement.
  2. Customer Interaction: The interactive nature of the experience facilitated meaningful interactions, turning visitors into active participants in the Nike narrative.
  3. Social Amplification: The buzz generated within the flagship stores spilled over to social media, amplifying the reach and impact of the Nike Pulse launch.


The collaboration between Nike and Superla Play not only enhanced the in-store experience but also left an indelible mark on the campaign's success. The numbers speak for themselves, with 8000 unique tracks and a multitude of positive brand interactions. 


The Nike Pulse launch in-store experience stands as a testament to the power of innovation, creativity, and seamless collaboration. Superla Play's expertise in merging technology with brand storytelling resulted in an unforgettable journey for customers, solidifying Nike's position at the forefront of cutting-edge retail experiences.

Explore the synergy of music, technology, and the iconic Nike Pulse campaign – a harmonious blend brought to life by Superla Play.